Luxury brands should bring tailored marketing strategies for male and female consumers over to mobile, but some efforts are more effective than others to trigger mobile commerce.
Mandarin Oriental Hong Kong is partnering with Marc Jacobs to offer an exclusive tea inspired by the designer’s Lindy bag from the fall/winter 2012 collection.
The Ritz-Carlton, Lake Tahoe in Truckee, CA, is targeting consumers in town for the Tough Mudder competition by creating packages to relax active, affluent consumers before and after the event.
Creating interesting in-store experiences meant to delight and surprise consumers is one of the key differentiators between luxury retailers, but they must be sure that the environment is aligned with the brand image and still maintains the high-end vibe.
The reach of the digital landscape to the masses could make private aviation and yacht providers hesitant to spread their brand message on this medium. However, a luxury brand that does not enact a digital strategy will miss out.
Multiple spreads from marketers including Louis Vuitton, Chanel, Bally, Cartier, Giorgio Armani, Burberry and Bottega Veneta helped to push Condé Nast's Vanity Fair up 4 percent in ad revenue from this issue last year.
Today in luxury marketing - West End luxury brands see Games boost; Web race heats up in Brazil; How to make a Facebook campaign influencer-friendly; Pinterest open to public, gets rid of invite-only policy.
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