Marketers took the first quarter of this year by storm in terms of social media, sharpening their strategy to include social video that allowed consumers to buy, share and live the luxury lifestyle.
London-based department store Harrods is tapping into consumers’ creativity and inspiration by holding a contest on Pinterest that allows users to design their own store window.
High-end destination club Inspirato is partnering with local, national and global charities for its Inspired Giving platform that allows non-members access to its property portfolio in exchange for donations to organizations.
German automaker Mercedes-Benz is using the New York International Auto Show to push its mbrace2 mobile application for the iPhone and Android that works in and out of vehicles as an Internet hub and a remote control to in-car technology.
Marketers Christian Dior, Gucci and Chanel advertised multiple collections in the May issue of Condé Nast's Vanity Fair, standing out in an edition that was dominated by high-end brands marketing women’s products to the magazine’s affluent readers.
High-end real estate company One Thousand Ocean spent 25 percent of its advertising budget last year on print, claiming that the medium’s ability to display its property without overstating its beauty was important.
Today in luxury marketing - Ferragamo re-opens up shop in Manhattan; Why luxury brands will fail without a clear design philosophy; Lagerfeld to design VIP helicopters; Yves Saint Laurent launching eyewear line.
Keeping pace with the shift to mobile apps is becoming increasingly complex. Marketers must understand the needs of their end user and the different platforms.
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