Italian fashion house Valentino is pointing to its heritage with a new collection of customizable accessories in shades of the brand's iconic red color.
French perfumer Guerlain is building exposure for its La Petite Robe Noire fragrance with a digital effort that combines consumer interaction and personalization.
Cartier, Hermès and Roche Bobois crafted a “fine romance” in the May issue of Condé Nast’s shelter publication Architectural Digest to embody the affluent lifestyle of the magazine's audience.
Today in luxury marketing - Vogue is done with photographer Terry Richardson after new sex allegations; Armani Group settles with Italian tax authority; Naples, a haven of hand work; $803,300 Chinese car goes on sale.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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