Luxury Daily, April 22, 2016 – Tales of tweed afford Chanel a platform for rediscovery each season

April 22, 2016

Today's headlines

Tales of tweed afford Chanel a platform for rediscovery each season
Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
Sustainability is a long-term financial necessity, not a trend
Symbiotic fashion and film relationship paves road to salvation, says Armani exec
Versace CEO: Pioneering has advantages, presents risks
Strong retail partnerships rely on mutual goals, consumer activation strategies
Models are key to connecting directly with consumers
Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report
Photos from Condé Nast International Luxury Conference 2016
Kering, Ferragamo, Queen Elizabeth II and luxury travel – Live news
Louis Vuitton, The RealReal, Swiss watchmakers and real estate – News briefs
Examine your terms and conditions: New Jersey sees a flood of class-action lawsuits
How fashion needs to deliver in digital commerce

Commerce Tales of tweed afford Chanel a platform for rediscovery each season
By Jen King
	SEOUL, South Korea – French atelier Chanel goes on a different journey with each collection and its iconic tweed scripts the narrative surrounding a specific theme, explained a brand executive at the Conde Nast International Luxury Conference on April 20. Entire article

Mobile Announcing Luxury Daily’s Mobile Insights Summit 2016 New York June 23
By Mickey Alam Khan
	Register now for Luxury Daily’s Mobile Insights Summit 2016, the nation’s only data-led executive conference discussing how evolving mobile consumer behavior is affecting brands and retailers’ marketing, retail, media and digital efforts. Analyst speakers from Deloitte, Strategy Analytics, GfK, BIA/Kelsey, comScore, McCann Truth Central, Shullman Research Center and Boston Retail Partners. Entire article

Events/Causes Sustainability is a long-term financial necessity, not a trend
By Forrest Cardamenis
	SEOUL, South Korea – Besides being an ecological necessity, sustainability also makes economic sense. Entire article

Advertising Symbiotic fashion and film relationship paves road to salvation, says Armani exec
By Forrest Cardamenis
	SEOUL, South Korea – Fashion should not be treated as a series of products, but as the presentation of a lifestyle, according to an Armani executive. Entire article

Multichannel Versace CEO: Pioneering has advantages, presents risks
By Staff reports
	SEOUL, South Korea – Italian fashion label Versace was an early adopter of the see now, buy now trend, establishing an immediate commerce business model for its diffusion line Versus in 2014. Entire article

Commerce Strong retail partnerships rely on mutual goals, consumer activation strategies
By Jen King
	SEOUL, South Korea – Brands looking to grow their business into new markets must choose a franchise partner carefully, making sure that both parties’ end goals align, said accessories designer Anya Hindmarch at the Condé Nast International Luxury Conference. Entire article

Multichannel Models are key to connecting directly with consumers
By Forrest Cardamenis
	SEOUL, South Korea – Models are the vanguard of the digital revolution, according to an executive from Pacific Global Management speaking at Condé Nast’s International Luxury Conference on April 21. Entire article

Research Native ad click-throughs jump as Google AMP, Facebook Instant Articles expand: report
By Chantal Tode
	The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more publishers, according to new research from Polar. Entire article

Multichannel Photos from Condé Nast International Luxury Conference 2016
By Jen King
	SEOUL, South Korea – Condé Nast International narrowed its lens for the second annual Luxury Conference, concentrating 2016’s event on South Korea and its neighbors, China and Japan. Entire article

News briefs Kering, Ferragamo, Queen Elizabeth II and luxury travel – Live news
By Staff reports
	Luxury Daily's live news from April 21 - Kering comparable luxury sales up 2.6pc in Q1; Ferragamo CEO plans exit within 2016; British brands fete Queen Elizabeth’s birthday with personal memories; Luxury resorts top travel destination for private jet owners. Entire article

News briefs Louis Vuitton, The RealReal, Swiss watchmakers and real estate – News briefs
By Staff reports
	Today in luxury marketing - "Louis Vuitton fried chicken" owner fined in South Korea; Luxury consignment startup The RealReal continues growth, collects another $40M; Swiss watch exports decline 16.1pc in March; Hamptons home sales hit 3-year low on Wall Street turbulence. Entire article

Columns Examine your terms and conditions: New Jersey sees a flood of class-action lawsuits
By a Luxury Daily columnist
	Marketers, it is important to dust off your company’s terms and conditions. This year has seen a sharp spike in consumer lawsuits alleging violations of New Jersey’s awkwardly named Truth-in-Consumer Contract, Warranty and Notice Act. Entire article

Columns How fashion needs to deliver in digital commerce
By a Luxury Daily columnist
	Rather than thinking about how to merge inspiration with transaction and social with commerce at individual destinations, companies should start from the customer decision journey. Entire article

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