Since L2 last assessed the watches and jewelry sector, luxury brands have begun to embrace various SEO/SEM strategies on the category level, having been virtually invisible on Google search results in the past.
Swiss watchmaker IWC Schaffhausen is paying tribute to the Tribeca Film Festival and its own dedication to the world of filmmaking with a special-edition timepiece designed for the event.
Leading Real Estate Companies of the World’s Luxury Portfolio International is adapting to changing real estate models by establishing a relationship with Concierge Auctions.
For the first time, online sales on the iPhone – which have been growing steadily – caught up with purchases completed on the iPad during the first quarter of 2016, according to new data from Bizrate Insights.
Luxury Daily's live news from April 15 - Tod’s highlights iconic imagery in Jean-Paul Goude retrospective; Estée Lauder fashions natural partnership with Victoria Beckham; Montblanc taps Hugh Jackman as North American brand ambassador; Four Seasons Hong Kong gives dining 8 stars.
Today in luxury marketing - French firms race to meet quotas for women on boards; American Vogue publisher talks strategy shifts; Luxury goods spending by Chinese tourists down 24pc in March: Global Blue; Ferrari's luxury ambitions may need strategy reset.
With new mobile technologies and platforms emerging every day, businesses are faced with the constant question: Are we using all possible mobile marketing capabilities effectively?
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