Marketers found ways to share their perspective through service at the beginning of the year with helpful digital platforms that also provided entertainment or subtle promotion.
Piano maker Steinway & Sons is reaching out to cultured consumers through an integrated multichannel campaign that tells the story of its uncompromising dedication to expression.
The Mall of Emirates in Dubai, United Arab Emirates is making shopping easier for Chinese consumers visiting the destination with the launch of a visitors’ application.
Joining Dior ambassadress and Hollywood superstar Charlize Theron in WSJ. Magazine's April edition were watchmaker Breguet, Italian fashion labels Tod’s and Bottega Veneta and French apparel brand Hermès.
NEW YORK – A Weather Company executive at the 2016 IAB Mobile Marketplace April 11 discussed the importance of brands leveraging mobile advertisements that are both contextual and location-targeted, as current weather conditions have been proven to directly affect consumers’ purchasing mindsets.
Luxury Daily's live news from April 12: Tiffany leverages Net-A-Porter’s audience to bring designs to next generation; Oscar de la Renta kicks of bridal season with collector’s edition Barbie; Stuart Weitzman pencils in educational charity via limited-edition heel; Aston Martin propels language of design at Milan Design Week.
Today in luxury marketing: Chinese scions’ song: My daddy’s rich and my Lamborghini’s good-looking; Blue diamonds are about to set records at auction; Nixed DKNY Jeans, Marc by Marc lines dented LVMH tallies; Fashion got Michael Kors out into the world. What he saw made him decide to give back.
Mobile native is a new advertising opportunity and that can create anxiety among advertisers because they fear that their expertise in the medium is not far enough advanced, the formats and creative choices are too limited, and the scale is too small to warrant a test.
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