Luxury marketers have started to move away from vanilla mobile applications and sites and have instead started to widen their mobile range including SMS, QR codes, sponsorships and augmented reality.
French fashion house Christian Dior is taking aim at the Asian luxury market with a third edition of its online magazine that will be published in Mandarin and released during the week that the brand is presenting its haute couture collection for the first time in Shanghai.
Private jet company XOJet plans to bolster its broker network by offering new technology training to select members with the goal of enhancing the brand's marketing efforts to affluent consumers at all points of sale.
French jeweler Cartier is aiming to draw traffic to its event called "New York City in the 70s" that invites consumers into the Cartier Mansion in New York for a product and legacy display.
German automaker Mercedes-Benz committed $1.3 million to the Laureus Sport for Good Foundation to fund youth coaches in five cities in the United States, a sizeable donation that has the ability to strengthen brand association if luxury consumers take notice.
In an attempt to broaden its customer reach, affordable luxury handbag designer Botkier will be launching an ultra-luxe capsule collection that will market primarily through its hefty social media following.
Today in luxury marketing - Titanic's wealthiest passenger built NYC hotel; The couturier time line at Dior; Ferrari uses new color, dragons on special edition 458 Italia for China; Bonds with banks fraying.
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