Luxury Daily, April 10, 2015 – Harrods hosts Samsung takeover to bring cutting-edge technology to consumers

April 10, 2015

Today's headlines

Harrods hosts Samsung takeover to bring cutting-edge technology to consumers
Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
Hermès invites consumers to wander through Paris in London exhibit
Chinese affluents research at home before purchasing abroad: Hurun exec
Fortnum & Mason shows its sensitive side with storewide campaign
Ferragamo bares its sole to revitalize Ballerina shoe
Nina Ricci keeps consumers curious with series of teaser videos
Mercedes-Benz focuses social platforms on golf
Etro, Dolce & Gabbana, Kenzo and Aerin Beauty – Live news
Leather goods, Lanvin, Aston Martin and London real estate – News briefs
Inviting opinion pieces on luxury marketing
5 reasons behind the menswear boom

In-store Harrods hosts Samsung takeover to bring cutting-edge technology to consumers
By Sarah Jones
	British department store Harrods is hosting its first technology branded takeover with Samsung to showcase a range of electronics including its Galaxy S6 smartphone released April 10. Entire article

Research Luxury Insights Summit 2015 New York, April 29: Register now to learn from industry experts
By Staff reports
	Join speakers from YouGov, Interbrand, Shullman Research Center, Boston Retail Partners, McCann Truth Central, Havas Media, Ipsos and Wealth-X at the exclusive Luxury Insights Summit 2015 in New York on Wednesday, April 29. Registration limited to 75 attendees. Entire article

Multichannel Hermès invites consumers to wander through Paris in London exhibit
By Sarah Jones
	French leather goods house Hermès is celebrating the art of exploration and urban meandering with an exhibit at Saatchi Gallery in London. Entire article

Q&A Chinese affluents research at home before purchasing abroad: Hurun exec
By Nancy Buckley
	China has been thought of as an emerging luxury market for many years, but those who are considered luxury consumers are no longer "emerging." They have become among the most knowledgeable and the highest spending affluent group in the world. Entire article

In-store Fortnum & Mason shows its sensitive side with storewide campaign
By Kay Sorin
	British department store Fortnum & Mason is getting consumers' senses tingling with a storewide campaign created to appeal to the five senses of sight, sound, touch, taste and smell. Entire article

Internet Ferragamo bares its sole to revitalize Ballerina shoe
By Sarah Jones
	Italian apparel and accessories label Salvatore Ferragamo is reintroducing its Ballerina shoe to consumers through a campaign centered on social sharing. Entire article

Internet Nina Ricci keeps consumers curious with series of teaser videos
By Kay Sorin
	French fashion house Nina Ricci is keeping tensions high by teasing a third installment of short teasers before the official release of the full video for the brand’s new fragrance L’Extase. Entire article

Events/Causes Mercedes-Benz focuses social platforms on golf
By Nancy Buckley
	German automaker Mercedes-Benz is kicking off the golf season at The Masters with a social media-driven campaign featuring a new Instagram account focusing on the tournaments. Entire article

News briefs Etro, Dolce & Gabbana, Kenzo and Aerin Beauty – Live news
By Staff reports
	Luxury Daily's live news from April 9 - Etro advertises its printed patterns externally via Cabana magazine; Dolce & Gabbana refreshes Dolce fragrance for spring; Kenzo goes on global road trip in branded buses; Aerin Beauty combines love of beauty, art for lipstick box set. Entire article

News briefs Leather goods, Lanvin, Aston Martin and London real estate – News briefs
By Staff reports
	Today in luxury marketing - At Goyard and Valextra, leather goods that are durable, versatile — and invisible; Alber Elbaz taking Lanvin to Dubai; Henrik Fisker, Aston Martin settle suit over Thunderbolt design; London’s empty luxury homes draw election penalty vow. Entire article

Columns Inviting opinion pieces on luxury marketing
By Mickey Alam Khan
	Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire article

Columns 5 reasons behind the menswear boom
By a Luxury Daily columnist
	No one can deny that menswear is having a bit of an extended moment. Entire article

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