Luxury Daily, April 01, 2014 – Top 10 luxury brand multichannel marketers of Q1

April 01, 2014

Today's headlines

Multichannel Top 10 luxury brand multichannel marketers of Q1
By Joe McCarthy
	Luxury marketers amplified in-store ambiance through digital initiatives in the first quarter of 2014. Entire article

In-Store Fortnum & Mason looks beyond food with Stationery Week events
By Sarah Jones
	British department store Fortnum & Mason is hosting a series of events at its Picadilly store in London to commemorate National Stationery Week. Entire article

Multichannel Fabergé campaign puts beacons inside 275 eggs across New York
By Chantal Tode
	A fundraising event launching in New York claims to be the largest public deployment of Bluetooth-enabled beacons, giving participants in a citywide egg hunt a way to access clues, rewards and other information. Entire article

Internet Eres highlights collection video in email blast to set summer scene
By Sarah Jones
	French swimwear brand Eres is getting a jump on swimsuit season with an email blast sent to subscribers. Entire article

Internet Lamborghini focuses on Huracan model in racing game
By Joe McCarthy
	Italian automaker Lamborghini is spurring fans to engage with its new Huracan model with a dedicated video game that features the vehicle and a single course. Entire article

Mobile Marc Jacobs targets loyalists with New York Times pre-order ad
By Sarah Jones
	U.S. fashion label Marc Jacobs is promoting its pre-order event for its fall 2014 collection with an advertisement on the mobile-optimized New York Times Web site. Entire article

News Briefs Kering, Aston Martin, LVMH watches and ecommerce – News briefs
By Sarah Jones
	Today in luxury marketing - Kering aims at sustainable python sourcing by 2016; Aston Martin said to hold Daimler talks on luxury SUV; Growth is global - LVMH watch chief; Why some luxury brands still don’t sell online. Entire article

Columns Inviting opinion pieces on luxury marketing
By Mickey Alam Khan
	Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire article

Columns What luxury brands can learn from subscription businesses
By a Luxury Daily columnist
	The techniques that successful subscription-based companies use to acquire and retain its customers in the digital age can be leveraged by all retail brands to build brand equity in an era of waning customer loyalty, and keep customers engaged. Entire article

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