British department store Fortnum & Mason is hosting a series of events at its Picadilly store in London to commemorate National Stationery Week.Entire
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A fundraising event launching in New York claims to be the largest public deployment of Bluetooth-enabled beacons, giving participants in a citywide egg hunt a way to access clues, rewards and other information.Entire
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Italian automaker Lamborghini is spurring fans to engage with its new Huracan model with a dedicated video game that features the vehicle and a single course.Entire
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U.S. fashion label Marc Jacobs is promoting its pre-order event for its fall 2014 collection with an advertisement on the mobile-optimized New York Times Web site.Entire
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Today in luxury marketing - Kering aims at sustainable python sourcing by 2016; Aston Martin said to hold Daimler talks on luxury SUV; Growth is global - LVMH watch chief; Why some luxury brands still don’t sell online.Entire
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Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.Entire
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The techniques that successful subscription-based companies use to acquire and retain its customers in the digital age can be leveraged by all retail brands to build brand equity in an era of waning customer loyalty, and keep customers engaged.Entire
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