Bloomingdale’s, Nordstrom and Saks Fifth Avenue optimized their Valentine’s Day shopping guides for mobile smartphone and tablet applications to encourage consumers to make emotional purchases on-the-go.
British apparel and accessories label Burberry invited consumers to the first music event held at its Regent Street boutique in London that was a part of its ongoing music initiative Burberry Acoustic.
InterContinental Hotels & Resorts tops other luxury hotel brands by showing expertise and innovation in the digital arena this past year, according to a new report by L2 Think Tank.
Department store chain Saks Fifth Avenue raised awareness of its SaksFirst loyalty program by holding an event in the fourth-floor boutique space at its New York flagship store for customers and select media.
Beverly Wilshire, a Four Seasons Hotel in Beverly Hills, CA, is flaunting its property location through a new lifestyle social video that gives consumers a quick look into what the hotel has to offer.
Today in luxury marketing - Dior fetes new Sydney flagship; Lanvin's adorable new campaign video proves everything sounds better when Alber Elbaz says it; Audi opens digital showroom in Beijing to draw shoppers; A walk down Luxury Lane at the Washington Auto Show.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
Effective product differentiation, continued high-quality standards, careful distribution, holding the price line, tighter cuddling of the customer and smart marketing will ensure that luxury has another bumper year ahead.