Approximately 40 percent of Chinese consumers intend to increase spending in the next 12 months, a drastic contrast from the 9 percent of U.S. and British consumers who intend to spend more during this time, according to a new study from Boston Consulting Group.
Italian fashion house Gucci is honing in on social inspiration site Pinterest to leverage its digital banner placements by letting consumers “pin” fall/winter 2012 apparel and accessories directly from the ads.
British sports car manufacturer McLaren Automotive is flaunting its P1 concept aero car through an augmented reality mobile application for the iPhone and Android devices.
Register for this free webinar Oct. 30 at 2–3 p.m. ET on what Apple’s offense means to luxury brands, retailers and rivals. Hear experts from Martini Media and Acquity Group deep-dive into the issues.
Footwear designer Tod’s partnered with LVMH Moët Hennessy Louis Vuitton’s Nowness blog to publish its Electric Signature video that depicts the image behind the Signature Collection.
Travel brands including Waldorf Astoria, Mandarin Oriental, J.W. Marriott, Celebrity Cruises, Renaissance Hotel and Viking Cruises are making their print ads stand out in the October issue of American Express Publishing’s Travel + Leisure via multichannel touchpoints.
High-end whisky brand The Macallan is marketing a set of bottles that feature labels with photography by Annie Leibovitz through a world tour that includes stops in Hong Kong, Moscow, London and New York.
Today in luxury marketing - Audi outpaces all other German luxury brands with a 26.5 percent jump in September sales; Luxury brands are dangerously close to losing a generation of customers; French begin new luxury car drive.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.