Hermès’ lawsuit against LVMH Moët Hennessy Louis Vuitton and the conglomerate’s subsequent complaint towards the French leather-to-ties-and-scarves giant is likely a power-play between industry personalities and not a game-changer for the luxury sector, experts say.
French fashion label Christian Dior is giving consumers a glimpse into the brand world through a Web documentary video series called Lady Dior starring ambassador Marion Cotillard that it is releasing through DiorMag.
British automaker Aston Martin is increasing its lifestyle status through a digital magazine that promotes its vehicles and brand culture through content and advertisements from luxury brands.
Italian label Gucci is capturing the appeal of life in Hollywood from a celebrity’s point of view in a short film featuring Premiere fragrance ambassador and actress Blake Lively.
Swiss watchmaker Hublot is increasing brand awareness to affluent travelers through branded wall clocks on Seabourn ships as the new official timekeeper of the cruise line.
Caruso Affiliated is leaning on video and event marketing to push its new Los Angeles property in an effort to sell the luxury lifestyle as much as the actual property.
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