British fashion brand Burberry is marrying its heritage and the elements through its first weather-themed campaign that comprises an application sponsorship, out-of-home ads and social media.
Italian label Bottega Veneta plans to flaunt an eco-friendly, limited-edition handbag collection available for purchase and showcase the winner of its photography contest to drive foot traffic to brand boutiques during U.S. Fashion's Night Out events next month.
London-based department store Harrods is looking to drive ecommerce sales through an email that offered free shipping on the season's latest fashions to all British consumers.
High-end cruise line Crystal Cruises is highlighting the culinary culture of its ports of call by hosting local chefs during its early 2013 itineraries.
Land Rover North America is wrapping up its summer social media efforts by establishing a Pinterest page on which it will display lifestyle images from a guest contributor as well as hosting a Twitter contest to win exclusive brand T-shirts.
Advertisers including Christian Dior, Hermès, Ralph Lauren, Carolina Herrera, Tod's, Michael Kors and Fendi are using the September issue of Town & Country to appeal to a completely affluent audience in a lifestyle element.
Today in luxury marketing - Estée Lauder profits up 24.6 percent; Luxury retailers resilient, forecasts bullish; Britain hopes to treble Chinese tourists; Frontal crash test results dull the gleam of some midsize luxury sedans.
A recent study by management consultancy McKinsey & Co. and Altagamma, the Italian association of luxury brands, appears to finally dispel the idea that online shopping is the preserve of discounted brands and shoppers looking to pick up a bargain.