In major metropolises, tourists are likely looking for the newest restaurants, hotels, theater and nightlife to entertain themselves during their stay. Although this task usually falls into the laps of hotel concierges, luxury retailers may have a role to play, if leveraged correctly.
London-based department store Harrods is pushing its online-exclusive fragrances in an e-catalog, a move likely to test the waters among consumers who prefer digital over mail marketing.
Mobile banner ads are a savvy way to hook affluent consumers on mobile sites or applications, but most luxury marketers are missing the mark and turning customers off from the brand or the banner ad experience.
While product placement can seamlessly show the lifestyle behind a luxury item, television commercials can be disruptive and stop consumers in their tracks. Therefore, it is important that luxury marketers use whichever method suits their goals.
Giorgio Armani is looking to bolster its social media affinity through its second Tweet Talks, a discussion surrounding sports and fashion that will be hosted through Twitter.
Starwood Hotels & Resorts’ St. Regis Aspen Resort updated its spa menu to coincide with the opening of its on-property restaurant in partnership with American Express Publishing’s Food & Wine and is now offering beauty- and food-pairing services.
Today in luxury marketing: BMWs by the day: A luxury feast in bite-sized portions; Why are luxury goods not selling online in China?; Selfridges fetes Karl Lagerfeld; Little Miss Stella gets her own clothing line.