British retailer Burberry has been named Luxury Marketer of the Year for 2011, the most prestigious award in luxury marketing. The first runner's-up is Ralph Lauren Corp. and the second runner's-up is BMW.Entire
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Italian apparel and accessories brand Moschino is using the Facebook application platform to run a picture-based engagement campaign to overcome language barriers and engage with its fans around the world.Entire
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American Express Publishing’s Departures magazine is using advertisements from travel and hospitality brands such as Conrad Hotels & Resorts and Corinthia Hotel to promote peace-of-mind, which the publisher believes is indicative of the entire luxury industry.Entire
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German automaker Audi is creating a more portable brand experience by allowing consumers to check out the latest content on its branded Audi Magazine in a new iPad application.Entire
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The Ritz-Carlton Hotels of New York are rolling out four new packages in line with the global hotel chain’s recent rebranding centered around the slogan, “Let us stay with you.”Entire
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Today in luxury marketing - LVMH got its hands on more Hermès shares; Audi races to catch BMW; Eres expands in Beverly Hills; Prada spring 2012 makes hot rods cool again.Entire
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