Using Condé Nast’s Vogue magazine as audience leverage, fashion house Chanel incorporated a Christmas-themed supplement pushing its famed No. 5 fragrance.Entire
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British label Mulberry is taking gift guides to the next level by giving one customer a chance to win the contents of her wish list, a tactic likely to increase short-term transactions and long-term customer loyalty.Entire
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Leather goods manufacturer Brahmin chose real New York residents for its Holiday 2011 Style Guide, aiming to effectively capture the essence of the brand in every day life.Entire
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Jeweler Tiffany & Co. is flaunting its commitment to corporate social responsibility with a dedicated page on its Web site that outlines the marketer’s charity projects, sustainability efforts and responsible sourcing.Entire
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Location-based mobile advertisements and SMS messages are an effective way to increase brand awareness and drive consumers into bricks-and-mortar stores this holiday season.Entire
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Today in luxury marketing - Gaga brings the crazy to Barneys in this custom Lagerfeld; Photographer Mona Kuhn for Bottega Veneta; Stella McCartney readies for February debuts; Asian taste for watches keeps Swiss exports ticking.Entire
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In the last few weeks, we have seen the mobile world ride out a slew of news and technology glitches. One overarching issue that resonated: the need for quality customer service.Entire
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