Jewelry brand Cartier is pulling on consumers' heart strings with the creation of three short videos and a full-length music video for its “True love has a color and a name” and "How far would you go for love” campaigns that celebrate the spirit of love.
Luxury marketers Rolls-Royce and Tag Heuer have posted the fastest Web site response times in the third quarter, giving them an advantage over competitors that may miss transactions due to impatient consumers, according to findings from a study by AlertSite.
New York-based department store Henri Bendel is creating an event around the unveiling of its holiday window display tonight with special performances and a charitable effort aimed to drive end-of-year sales.
BMW-owned Mini Financial Services released a new mobile application that allows consumers to create profiles to share their favorite driving routes and tips and play games to earn points and rewards.
Appliance manufacturer Viking Range Corp. joined forces with the National Breast Cancer Foundation to auction a Viking Range Professional Series oven to benefit the foundation.
NEW YORK – For anyone that has ever felt as if there is no room for brands on Facebook, an executive from the company disputed this point at ad:tech, backing his claim with numbers.
Today in luxury marketing - A bijou for Jimmy Choo; A million things will be happening at Barneys' Gaga workshop; Dakota Fanning’s ad for Marc Jacobs perfume banned in Britain.
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