British fashion empire Burberry is now letting online shoppers design their own trench coats in a rare move that the brand says will further its status as the ultimate authority in luxury.
Incentive to visit friends and families is the main motivation that boosted holiday travel 6 percent this year, according to findings from a study by American Express Publishing’s Travel + Leisure magazine.
Seeking to avoid postal Armageddon, a bill has been conceived to help marketers to stay on schedule with their direct mail efforts. However, should this or a similar bill not get passed, the ramifications could be dire for luxury marketers that depend on mail and catalogs.
Today in luxury marketing - Karl Lagerfeld is designing a snow globe, make-up; Fendi invents four fashion ice cream flavors; Roberto Cavalli wants Asian consumers to come find him.
Twitter CEO Dick Costolo recently held a press conference at the company’s headquarters. The event marked the first time that Twitter disclosed the actual number of its active users.