NEW YORK — Luxury automakers such as Audi, BMW, Mercedes-Benz, Porsche and Ferrari towered over the luxury market on the Web in China, according to findings from a recently-released L2 Think Tank study.
British automaker Rolls-Royce Motor Cars celebrated the centennial of the brand’s first 100-mile journey with experimental speed car 1701 through a procession of 17 historic branded vehicles headed by the 20-Ghost Club.
U.S. fashion house Ralph Lauren paired its solo New York Times iPad application sponsorship with an exclusive Ralph Lauren magazine print supplement accompanying the October issue of Conde Nast's Vanity Fair magazine.
Positive Luxury, a recently-launched online magazine, looks to bring to light environmentally- and socially-conscious luxury brands such as Christian Louboutin, Missoni and Smythson, while providing easy access to their products.
The Ritz-Carlton, Toronto is using the ongoing Toronto Independent Film Festival to build up its social media followers, with location-based city tips on foursquare, exclusive videos and photos and a tweetup, which is a real-time, Twitter-based Q&A session using hashtags.
Today in luxury marketing - Marc Jacobs is demanding upwards of $10 million to go to Dior; Exclusive video: Eva Mendes sings in her new Thierry Mugler commercial.
Mobile commerce is expected to reach $31 billion by the end of 2016 and grow at a rate of 40 percent each year for the next five years, according to a report published by Forrester Research.