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While ultra-luxury auto brands such as Ferrari have a better handle on exclusivity and high-end image, standard high-end automakers are more accessible and have a better grasp on digital performance in China, according to L2.
Register now for this key conference focused on how luxury marketers must address Gens X, Y and Z who emphasize experience over acquisition, digital over physical, and choice versus loyalty. Speaker list, agenda and registration link in article.
Luxury Daily's live news from March 1 - Waldorf Astoria New York shuts its doors in anticipation of massive renovation; Sotheby’s leverages VR for surrealism auction; Aquazzura steps into Russia on Petrovka Street; Prada organizes summit focused on shaping a creative future.
Today in luxury marketing - Balenciaga fires model casting agency after mistreatment claims; Melania Trump wears Michael Kors for the Congressional Address; The apocalypse comes to Saint Laurent; Spain's new Ferrari Land is Disney World for car fanatics.
