Luxury Daily, January 6, 2017 – Department stores offer inspiration beyond POS in resolution-themed efforts

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January 6, 2017

Department stores offer inspiration beyond POS in resolution-themed efforts

Retailers such as Nordstrom and Barneys New York are motivating consumers to keep their New Year’s resolutions intact through features supporting a healthy lifestyle.

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Luxury FirstLook

Announcing Luxury FirstLook 2017: Time for Luxury 2.0

Register now for the nation's premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.

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Jewelry

De Grisogono activates St. Moritz guide book via chatbot concierge

Swiss jeweler de Grisogono has put together an interactive guide to St. Moritz for the ultimate alpine get-together experience.

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Apparel and accessories

Louis Vuitton turns sales associates into advocates during retail campaign

French apparel and accessories house Louis Vuitton is renewing its pledge to children’s charity UNICEF by getting its global store network involved in the cause.

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Apparel and accessories

Bottega Veneta fetes 50 years with modernist ads

Italian fashion label Bottega Veneta is proving its timeless appeal with a campaign that marks a half-century in business.

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Financial services

Mastercard brings Masterpass platform to South Africa, partners with Vodacom

Mastercard’s Masterpass payment platform has found another home, this time in the heart of South Africa thanks to a partnership with one of Africa’s mobile communications companies as the credit card provider attempts to gain ground on its competitors by going global.

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Marketing

Luxury Daily Awards’ 2016 winners: Gucci, Net-A-Porter and Mr Porter, Vogue and Euromonitor

Luxury Daily has announced Gucci as Luxury Marketer of the Year, Net-A-Porter and Mr Porter as Luxury Retailer of the Year, Vogue as Luxury Publisher of the Year and Euromonitor as Luxury Researcher of the Year 2016.

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Marketing

Report available: Luxury Daily’s State of Luxury 2017: The Insider View

Preparing for a year of tumult, Luxury Daily surveyed experienced luxury insiders to gain insights into what marketers can expect in 2017 with geopolitical issues, customer acquisition and retention challenges, media and marketing shifts, and, most important, evolving consumer consumption patterns affecting products and experiential offerings.

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News briefs

La Mer, Cadillac, Moschino and DFS – Live news

Luxury Daily's live news from Jan. 5 - La Mer brings elements of sea to spa in Ritz-Carlton Millenia Singapore; Cadillac launches subscription service for commitment-averse buyers; Hadid sisters strike a pose in Moschino spring campaign; DFS unveils experiential whiskey outlet in Hong Kong.

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News briefs

Chanel, Mercedes, Chloé and luxury gyms – News briefs

Today in luxury marketing - Pharrell Williams adds handbag campaign to Chanel duties; Mercedes reclaims luxury car sales throne; No comment from Chloé on Clare rumors; The case against luxury gyms like SoulCycle.

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Columns

Why SMS – and not social – is the business channel to beat in 2017

Few would have predicted in 1992, aka the age of the infamous “Saved by the Bell’s Zack Morris phone” (also fondly referred to as the “Brick”), that heading into the year 2017 we would be consumed by our mobile devices. But it is indeed true, and growing ever more so by the minute.

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Apparel and accessories

Fashion consumers waking up to pajamas?

The coolest Instagram account of the moment is not Gucci or Balmain or even Vetements. It is F.R.S, or For Restless Sleepers, a brand whose items makes us want to leave the house in our pajamas.

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