When today’s consumer has questions about your product, it is no longer acceptable to wait for the answers — they must be addressed in real time or the customer will turn to the next readily available and better option.
Register now for the nation's premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article.
The behavior of millennial men is driving the market, leading 7 out of 10 top performing fashion and luxury companies to hail from the United States and has put increased focus on apparel and footwear, according to a report from the Boston Consulting Group.
Snapchat has acquired Israeli augmented reality startup Cimagine for a purported $35 million, but both companies are keeping mum on their plans for the future.
Luxury Daily has announced Gucci as Luxury Marketer of the Year, Net-A-Porter and Mr Porter as Luxury Retailer of the Year, Vogue as Luxury Publisher of the Year and Euromonitor as Luxury Researcher of the Year 2016.
Luxury Daily's live news from Dec. 29 - Oscar de la Renta memorialized in US stamp series; Lalique shares labor-intensive process vital to colored-crystal creation; Brioni relocates New York flagship further up Madison Avenue; Colette, Mad Paris team for quirky, limited-edition Rolex.
Today in luxury marketing - Appellate court tosses out LVMH’s claim against spoof brand My Other Bag; Is the world becoming over-monogrammed?; Owner of "Rich Girls Collection" Instagram account caught after buying $400K of designer handbags, returning fakes instead; Why Eastern Europe will be 2017’s hot travel destination.
For consumers, a smartphone can represent familiarity and comfort. For marketers, though, a smartphone can represent chaos and uncertainty. Conversations I have with agencies, brands and publishers about mobile marketing increasingly seem marked by anxiety.
Environmental issues are a recurring topic among luxury brands in China as the country struggles with pollution and the wide-ranging effects of being a manufacturing superpower.
