As President-elect Donald Trump prepares to take office next January, luxury marketers will have to recalibrate their strategies and wonder if the billionaire will keep all his campaign promises. Entire
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U.S. jeweler Tiffany & Co. is bringing energy back into holiday campaigns with an upbeat advertising spot that aims to make the world sparkle. Entire
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Register now for the nation's premier conference focused on how the luxury business will rapidly evolve in 2017, calling for a reset to Luxury 2.0. Speaker list, agenda and registration link in article. Entire
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Multicultural millennials may have a wider range of options to bring their business to, but 95 percent of the demographic claims to be loyal to the brands they have an affinity for, according to Buzz Marketer Group. Entire
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French department store chain Galeries Lafayette is leveraging its foot traffic and added attention around the holiday season to promote an environmental cause. Entire
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Italian jeweler Pomellato is taking online retailer Net-A-Porter’s consumers behind-the-scenes at its Milanese atelier to showcase its craft. Entire
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During last week's earnings call, Facebook detailed a slew of its innovative products for marketers and itself, such as an AI solution to shape users' newsfeeds, but its major fail with reporting video views still leaves them wary. Entire
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Luxury Daily's live news Nov. 8 - Dubai South readies for VIP Terminal opening with ad sales partnership; Fashion community nudges consumers to go out and vote; Tesla to scale back complimentary charging amenities; Mandarin Oriental unplugs for “silent night” spa treatments. Entire
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Today in luxury marketing - Tod’s to build new factory in Italy’s Marche region; Lady Gaga to play Donatella; Hedi Slimane just gained some ground in his legal battle against Kering; Marchionne sees hybrid tech as way to boost Ferrari's volume. Entire
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The most important sales and marketing tool that you have is the mobile experience that you offer your users. This holds especially true for luxury brands where the expectations that consumers have is higher. Entire
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