Fragrances have long been the predominant form of fashion licensing, but color cosmetics developed by luxury brands are quickly increasing market penetration, according to a new report from Euromonitor.
NEW YORK – Current events generate large, affluent and engaged audiences, presenting a prime marketing opportunity, according to a panel at Ipsos’ “Affluents, Influence & Media” presentation Aug. 4.
How can brands and retailers get influence marketing right as consumers gain even more control of the dialogue with marketers? Find out the key trends that are driving influencer marketing with best-practice tips and pointers in this free webinar on Wednesday, Aug. 31, 2016 at 2 p.m. ET.
LVMH's Sephora and retailer Macy's are just a few of the marketers flocking to Instagram’s new Stories feature, which offers better visibility compared to Snapchat.
Luxury Daily's live news from Aug. 4 - Yoox Net-A-Porter revenues up 17pc in H1; Dunhill decamps for the country in fall effort; Jaguar Land Rover enters first wave of Takata airbag recall; Magellan Jets opens temporary summer storefront in Nantucket.
Today in luxury marketing - Dolce & Gabbana plans job cuts, sources say; Bottoms up on Hermès, LVMH and Kering performance; New York luxury-condo glut ends developer rush for land deals; Luxury car makers experiment with innovative retail strategies.
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