Luxury Daily, July 22, 2016 – Perfume marketing based on nostalgia syncs best with consumer behavior

July 22, 2016

Today's headlines

Fragrance and personal care Perfume marketing based on nostalgia syncs best with consumer behavior
By Jen King
	With new releases launched throughout the year, the fragrance market offers consumers an enormous selection, but there has been little change among the top perfumes. Entire article

Apparel and accessories Eres outlines humorous poolside bathing suit hacks in social film
By Staff reports
	French swimwear label Eres is dishing out a dose of reality with help from model muse Caroline de Maigret. Entire article

Travel and hospitality Chinese travelers plan to increase overseas spending: report
By Forrest Cardamenis
	Travel is an essential part of life for two-thirds of China’s outbound travelers, according to a report from Hotels.com. Entire article

Jewelry Swoonery aims to recalibrate online jewelry retail through intuitiveness
By Jen King
	Purchasing fine jewelry online is challenging due to the lack of personalized service, but technology-driven retailers such as Swoonery are using innovative methods to connect clients with relevant pieces. Entire article

Automotive Tesla outlines new vehicles, autonomy, sharing, public transportation
By Forrest Cardamenis
	U.S. electric automaker Tesla Motors has unveiled the second part of its master plan. Entire article

Real estate Compass app brings market reports directly to consumers and agents
By Forrest Cardamenis
	Technology-minded real estate platform Compass is speeding the flow of market information with a mobile application. Entire article

Marketing Google’s AMP meets mobile ads for faster brand experiences
By Chantal Tode
	With Google bringing Accelerated Mobile Pages to ads and landing pages for the first time, launching programmatic buying for native ads and signing a new global programmatic partnership with Time Warner, the company is carrying the torch for better mobile ad experiences. Entire article

News briefs Oscar de la Renta, Tiffany, Holt Renfrew and Hermès – Live news
By Staff reports
	Luxury Daily's live news from July 21 - Designer movement persists as Peter Copping exits Oscar de la Renta; Tiffany harnesses power of celebrity to celebrate iconic designs; Holt Renfrew appoints Joe Fresh’s Mario Grauso as president; Hermès Group sales rose 7pc in H1 2016. Entire article

News briefs Brexit, Anya Hindmarch, LVMH and real estate – News briefs
By Staff reports
	Today in luxury marketing - Brexit hits pricing more than profits, as uncertainty reigns; Anya Hindmarch talks China, Brexit and Pokémon; Report: LVMH to sell off DKNY; White is the new black for luxury real estate. Entire article

Columns The luxury antifraud experience for luxury buyers
By a Luxury Daily columnist
	There is no industry where the essential tension of online fraud prevention is more apparent and more pressing than luxury goods. Entire article

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