Luxury retailers are failing to transition the customized, high-service experience that big spenders have become accustomed to from the store to their digital channels.
French fashion label Kenzo is letting consumers try their hand at music production through an interactive experience showcasing its spring/summer handbag styles.
NEW YORK - A Shinola executive at Intersect Fashion New York 2016 detailed how the watch designer developed a mobile-first redesign of its Web site, including its struggle to get all team members to embrace mobile.
Luxury Daily's live news from June 15 - Bugatti expands retail presence in Luisa Via Roma partnership; Gigi Hadid works out in Stuart Weitzman heels for fall; LVMH embraces pioneering spirit in Solar Impulse mentoring effort; Waldorf Astoria New York may see 1K guest rooms become private residences.
Today in luxury marketing - Givenchy’s fall ads interpret runway for reality; Donatella: The calendar is in a shambles; Fendi forced to retract opposition to Roma Pride using image of HQ; Luxury lineage: A brief history of the Ritz Paris.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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