Luxury Daily, March 31, 2016 – 50pc of Chinese consumers seek best, most expensive product: McKinsey

March 31, 2016

Today's headlines

Research 50pc of Chinese consumers seek best, most expensive product: McKinsey
By Sarah Jones
	Chinese consumers are becoming more selective in their purchases, trading up from mass to premium labels as their confidence grows. Entire article

Advertising Prada puckers up for retro-inspired fragrance campaign
By Sarah Jones
	Italian fashion house Prada is flirting with femininity to provide new perspective on a familiar personality. Entire article

Advertising Burberry travels to Dubai to tout trench coat’s allure
By Staff reports
	British fashion house Burberry is taking its “Art of the Trench” social campaign to Dubai, United Arab Emirates to show its signature jacket’s global appeal. Entire article

Commerce Farfetch to power Manolo Blahnik’s ecommerce site
By Staff reports
	Footwear label Manolo Blahnik has selected online retailer Farfetch to operate its monoband ecommerce point of sale. Entire article

Mobile Sephora adds glitz to Kik in bet on chatbot commerce
By Staff reports
	LVMH-owned Sephora’s debut on messaging application Kik is a reflection of the push towards conversational commerce through chatbots and how to drive sales with one-to-one experiences on mobile that mimic in-store interactions. Entire article

Events/Causes Maserati races uphill to provide memories for cycling enthusiasts
By Forrest Cardamenis
	Italian automaker Maserati is offering its cycling clients the chance to be king for a day. Entire article

Internet Elie Saab teams with Hunger magazine to reveal model behavior
By Sarah Jones
	Couture house Elie Saab is showcasing a more rebellious side of its brand by pitting model best friends against each other. Entire article

Events/Causes Four Seasons Maldives brings surf up with Champions Trophy competition
By Forrest Cardamenis
	Four Seasons Resort Maldives at Kuda Huraa is helping its clients catch a wave to coincide with a surfing tournament. Entire article

News briefs Madison Avenue Watch Week, Saint Laurent Paris, Eres and Guerlain – Live news
By Staff reports
	Luxury Daily's live news from March 30 - Watchmakers to debut latest pieces for US horologists on Madison Avenue; Saint Laurent ignites Le Smoking jacket with Jane Birkin, Cara Delevingne; Eres turns to James Bond fervor for swimwear capsule; Guerlain honors 400 years of Japanese porcelain via Mitsouko bottle. Entire article

News briefs Chanel, data, Tomas Maier and China – News briefs
By Staff reports
	Today in luxury marketing - Karl Lagerfeld puts models in motion for Chanel; Data alone can’t decode the fashion consumer; Meet the man who makes the perfect dress shirt; Luxury fashion and jewelry brands dive into China's hospitality and real estate sectors. Entire article

Columns How ad blocking will affect mobile marketing
By a Luxury Daily columnist
	The rise of ad-blockers can arguably bring the mobile advertising business to its knees if mobile advertisers do not listen to, and respect, consumers. Entire article

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