Fashion ecommerce has shown no signs of slowing, with online purchases expected to more than double to $3.5 trillion by 2019, and with that, fraudulent sales have kept up the pace, according to a new report by Riskified.
Navigating the ever-changing pattern of consumer behavior and understanding the impact of the Internet of Things are some of the foremost challenges luxury houses are faced with today.
NEW YORK – Print media still holds a place in the luxury marketing mix, but its role is evolving as content marketing extends across more platforms, according to panelists at a Fordham Graduate Business School.
Unnoticed in the ongoing conversation about the United States’ undocumented immigrants is that it could have a tremendous impact on the housing market, according to a survey by Zillow and Pulsenomics.
As mobile increasingly becomes an established channel for purchasing, retailers with strong smartphone shopping experiences are experiencing nearly double the growth rate in share of transactions, according to a new report released by Criteo.
Luxury Daily's live news updates from Feb. 17 - Jean Paul Gaultier puts fragrance in perspective with 360-degree experience; Ritz-Carlton shows off service capabilities by recounting proposal; Aston Martin plans next step toward zero-emission vehicles; Christofle speaks to younger generation with impromptu entertaining.
Today in luxury marketing - Is Milan in the midst of a creative renaissance?; Next wave of store closings may hit luxury: Real estate pro; How newspaper supplements took on fashion magazines; Renting giant cruise ships is the new wave in private yachting.
Who knows the most about a local market’s opportunities, trends, needs and other nuances? The franchisees, agents, dealers and business owners who spend all of their time there? Or the people hundreds of miles away at their company’s national headquarters or its ad agency?
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