Luxury Daily, February 17, 2016 – Ferragamo takes the stage to spotlight Signorina’s distinct personalities
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Columns How to build an effective SMS program | | | ![](https://cache.luxurydaily.com/wp-content/uploads/2016/02/Dan-Slavin.jpg) | Studies have shown that given a choice, most people in an unfamiliar location will make do at a chain restaurant they know rather than try a local restaurant that they have never seen before. That is the power of branding. This means that branding is essential for your SMS marketing program. Entire
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