Exclusivity and desirability go hand in hand for China’s wealthy, with the same brands ranked in the top five for both characteristics in a new study by Promise Consulting and BNP Exane.
Italian fashion house Emilio Pucci’s spring/summer 2016 advertising campaign is a reflection of creative director Massimo Giorgetti’s “new rule-breaking dictate.”
More than $1 trillion of total retail sales in 2015 were influenced by mobile phones, with most of this coming from in-store transactions and further growth expected, according to a new report from Forrester Research.
Luxury Daily's live news from Feb. 2 - Anya Hindmarch simplifies gifting with bespoke keepsakes; Rolls-Royce sells first Dawn in US at auction for $750K; LVMH confident for year to come after positive 2015; Starwood extends ethical dining options to include cage-free eggs.
Today in luxury marketing - Michael Kors shares soar as holiday quarter tops estimates; Saks Fifth Avenue, Lord & Taylor settle Humane Society lawsuit; Oil collapse hits fashion markets; A professor tracked email spam selling fake luxury goods to 3 huge Chinese banks.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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