Italian fashion house Dolce & Gabbana has cast Sophia Loren in a three-act film, capturing the generational appeal of its latest women’s fragrance and its inspiration, the rose.
Marketers’ failure to accurately invest in mobile channels with appropriate budgets has resulted in a struggle to measure return on investment, meaning that brands must fully integrate mobile with their marketing strategies this year, according to a report from Forrester Research.
Luxury Daily's live news from Jan. 29 - Harrods to host society event benefitting contemporary art; Louis Vuitton drives sports fans to trunk-focused exhibition; Manolo Blahnik focuses lens on man behind the pumps in new film; Burberry targets younger market using Brooklyn Beckham, Snapchat.
Today in luxury marketing - Marc Jacobs Beauty to enter Harrods; Meet the Dior couture team; Coach is slowly doing the impossible: Restoring its upscale aura; Can luxury hotels do anything to make TripAdvisor's coveted top 10 list?
Mobile advertisers now spend an average of $9.46 for a registered user and up to $16.01 for sharing the app content. And costs will continue to skyrocket.
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