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Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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Stella McCartney advertises action in eco-conscious campaign

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Luxury Daily, December 2, 2015 – Social posts impact 78pc of consumer purchases: Fashionbi

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December 2, 2015

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Today's headlines

Social posts impact 78pc of consumer purchases: Fashionbi
DVF surprises and delights New Yorkers with help from Uber
Asia, Middle East, Africa fastest growers for UHNW segment: Wealth-X
Plukka marries online tech, jewelry for sensory commerce
Mercedes prioritizes safety and convenience with new research
Ritz-Carlton’s edible architecture, themed trees bring Christmas cheer
Compass forges personal connection in design-focused realty magazine
Apple Watch’s holiday sales spike opens door wider for developers
Chloé, IWC, Berluti and BMW – Live news
Terrorism, Lanvin, women in luxury and Fortnum & Mason – News briefs
Inviting nominations for the 2015 Luxury Daily Awards
How political ad campaigns should be positioned
5 ways luxury fashion brands should market to millennial women

Research Social posts impact 78pc of consumer purchases: Fashionbi
By Jen King
	Social media has become an integral aspect of fashion marketing, with the 56 percent of consumers following branded accounts likely to spend more on purchases than those who do not, according to a new report by Fashionbi. Entire article

Mobile DVF surprises and delights New Yorkers with help from Uber
By Staff reports
	Ridesharing service Uber is turning its drivers into elves with a five-day giveaway of free fashionable treats for consumers. Entire article

Research Asia, Middle East, Africa fastest growers for UHNW segment: Wealth-X
By Forrest Cardamenis
	The global ultra-high-net-worth population is larger than ever and is on pace to continuously grow, according to a new report by Wealth-X and UBS. Entire article

Commerce Plukka marries online tech, jewelry for sensory commerce
By Jen King
	Omnichannel jewelry retailer Plukka is disrupting the divide between online and bricks-and-mortar shopping with the introduction of an at-home preview service. Entire article

Research Mercedes prioritizes safety and convenience with new research
By Forrest Cardamenis
	German automaker Mercedes-Benz is going outside its comfort zone for the sake of consumers in the United Kingdom. Entire article

In-store Ritz-Carlton’s edible architecture, themed trees bring Christmas cheer
By Forrest Cardamenis
	The Ritz-Carlton Hotels is building gingerbread houses at properties across the United States to envelop patrons in the Christmas spirit. Entire article

Print Compass forges personal connection in design-focused realty magazine
By Jen King
	Technology-driven real estate platform Compass is exploring the many layers of design in the inaugural issue of its publication, Compass Quarterly. Entire article

Mobile Apple Watch’s holiday sales spike opens door wider for developers
By Staff reports
	Sales for the Apple Watch jumped over the holiday weekend thanks to a series of special offers, alluding to a potentially brighter future as prices come down and opening up new opportunities for developers. Entire article

News briefs Chloé, IWC, Berluti and BMW – Live news
By Staff reports
	Luxury Daily's live news updates from Dec. 1 - Chloé brings holiday cheer to Milan with festive light display; IWC social snow globe stirs up winter memories; Berluti tells 120-year history through famous feet; BMW fuels future auto careers through specialized degree program. Entire article

News briefs Terrorism, Lanvin, women in luxury and Fortnum & Mason – News briefs
By Staff reports
	Today in luxury marketing - Luxury exposed to Paris-like attacks; Lanvin labor dispute reaches Paris court; In luxury, the female factor; Fortnum & Mason may take its British indulgences to US market. Entire article

Multichannel Inviting nominations for the 2015 Luxury Daily Awards
By Staff reports
	Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year. Entire article

Columns How political ad campaigns should be positioned
By a Luxury Daily columnist
	Just as the digital advertising industry makes adjustments to keep up with shrinking screens, political advertising must do the same. Entire article

Columns 5 ways luxury fashion brands should market to millennial women
By a Luxury Daily columnist
	Ask a twenty-something woman to tell you about her favorite luxury brands and you may be surprised at her answer. Millennial women are more interested in substance, craftsmanship and quality than a brand name, high price tag or status object. Entire article

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