Polo Ralph Lauren Corp. is going back to its athletic roots and showcasing its spring 2011 collection via an interactive fashion application for the Apple iPad.
Lexus is partnering with Kylie Minogue by sponsoring her tour of Britain and using the singer in a multichannel campaign to push its new hybrid vehicle, the Lexus CT 200h.
It is important for luxury brands to design good navigation pathways and optimize the browsing experience for their affluent consumers by incorporating tabs for effective usability.
Montblanc is supporting the efforts of an organization dedicated to helping those with intellectual and developmental disabilities by donating 11 percent of its March proceeds to Best Buddies International.
Today in luxury marketing - Give us some lip: Dior Addict; Saks swings to 4Q profit on strong demand for luxury; Tom Ford opens in Los Angeles; Chloe sees China as No. 2 market in two years.
With smartphone use on the rise, marketers who are not using conversion optimization and Web site personalization techniques on their mobile sites will fall behind as mobile-savvy competitors take the lead.