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Luxury Daily, November 30, 2015 – Chanel touts outside interests in educational Château Canon vineyard promotion

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November 30, 2015

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Today's headlines

Chanel touts outside interests in educational Château Canon vineyard promotion
Montblanc encourages “pay it forward” mentality for holiday season
Online stars match global celebrities in influence, but for how long?
IWC gives face time with ambassador via Periscope chat
Peninsula pushes holiday promotions with watercolored microsite
Emoji word of the year reflects importance of visual communication
Zegna, Fairmont, Gucci and Jaguar – Live news
British Vogue, online shopping, watches and Periscope – News briefs
Inviting nominations for the 2015 Luxury Daily Awards
3 big mistakes brands make on mobile

Commerce Chanel touts outside interests in educational Château Canon vineyard promotion
By Jen King
	Alongside promotions for its apparel, accessories and N°5 fragrance, French fashion house Chanel is bolstering its fine wine business. Entire article

Multichannel Montblanc encourages “pay it forward” mentality for holiday season
By Jen King
	Germany’s Montblanc is asking its enthusiasts to take a moment to put a smile on the faces of others through acts of kindness this holiday season. Entire article

Q&A Online stars match global celebrities in influence, but for how long?
By Forrest Cardamenis
	Thanks to a cultural fixation on celebrity, it seems that partnerships between brands and influencers will never go out of style. Entire article

Mobile IWC gives face time with ambassador via Periscope chat
By Staff reports
	Swiss watchmaker IWC Schaffhausen is taking consumers into the driver’s seat with a live Periscope chat with brand ambassador Lewis Hamilton. Entire article

Peninsula Peninsula pushes holiday promotions with watercolored microsite
By Forrest Cardamenis
	The Peninsula Hotels is offering its patrons the “Golden Ticket” to holiday cheer. Entire article

Mobile Emoji word of the year reflects importance of visual communication
By Staff reports
	The Oxford Dictionary has named an emoji as the official word of the year, revealing a major shift in consumer behavior towards mobile and visual communication, which is likely to incite more marketers to incorporate imagery in their messaging. Entire article

News briefs Zegna, Fairmont, Gucci and Jaguar – Live news
By Staff reports
	Luxury Daily's live news updates from Nov. 25 - Zegna celebrates family togetherness with multi-generational gift guide; Fairmont boosts cocktail culture through collective expertise; Gucci prints spur consumer artistic interpretation in Instagram series; Jaguar Land Rover invests $680M to expand UK plant. Entire article

News briefs British Vogue, online shopping, watches and Periscope – News briefs
By Staff reports
	Today in luxury marketing - Alexandra Shulman on 100 years of British Vogue and why the magazine isn’t for everyone; Luxury buildings brace for an online shopping deluge; Watches are bad investments—with one notable exception; Big brands don't mind live Periscope stumbles to reach millennials. Entire article

Multichannel Inviting nominations for the 2015 Luxury Daily Awards
By Staff reports
	Luxury Daily is inviting nominations for the most prestigious luxury awards handed out annually: Luxury Marketer of the Year, Luxury Retailer of the Year, Luxury Agency of the Year, Luxury Publisher of the Year and Luxury Researcher of the Year. Entire article

Columns 3 big mistakes brands make on mobile
By a Luxury Daily columnist
	United States retail sales in the months of November and December are forecasted to increase 5.7 percent year over year, reaching $885.7 billion. That is an increase from the 3.2 percent growth rate predicted earlier this year, and the highest since the 6.3 percent rise in 2011. Entire article

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