Italy’s Prada Parfums is illustrating the contradictory qualities of each of the “surreal” scents in its Olfactories fragrance collection through a series of still lifes.
A growing number of brands are teaming up with Facebook Messenger after realizing its potential as a communication channel for offering customer service and building personal relationships with mobile users.
Luxury Daily's live news from Nov. 12 - Dolce & Gabbana gathers at the family table for fragrance ads; Rosewood starts discussion series to further enrich guests’ stays; Kenzo “returns” to home market with US ecommerce entrance; Barneys curates dashing gift guide for discerning male clientele.
Today in luxury marketing - Burberry, Hermès signal US slowdown on heels of Asian slump; Gucci, YSL, others suing Alibaba back down on mediation threat; German luxury brands Porsche, Mercedes-Benz and Mini rule the car-buying process; Chanel sets beauty store in Paris’ Marais District.
While Apple’s iOS9 ad-blocking feature presents quite the conundrum for advertising industry players, it is a long-overdue opportunity to impress customers.
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