Luxury Daily, October 14, 2015 – Moda Operandi leverages technology to elevate high-touch service

October 14, 2015

Today's headlines

Internet Moda Operandi leverages technology to elevate high-touch service
By Sarah Jones
	NEW YORK – While technology can help to deliver a high-touch experience to consumers, data and automation cannot replicate the level of engagement that a salesperson can create with shoppers, according to an executive from Moda Operandi at Luxury Interactive 2015 on Oct. 13. Entire article

Commerce Global marketing requires balance of freedom, control
By Sarah Jones
	NEW YORK – As luxury brands expand into new markets, reaching consumers on a global scale has come to require customization on a regional level, according to panelists at Luxury Interactive 2015 on Oct. 13. Entire article

Internet Prada delves inside craftsmanship in surreal episodic series
By Staff reports
	Italian fashion label Prada is exploring the unique architecture of its Inside Bag through animations showing the handbag’s secret lives. Entire article

Multichannel “Endless aisle” approach future of omni-experience marketing
By Staff reports
	NEW YORK – Today’s luxury market is undergoing a massive shift, with consumers becoming less brand loyal, placing transactions on-the-go and being influenced by multiple sources and engaged on multiple devices. Entire article

Commerce Function supersedes form when building digital commerce sites
By Forrest Cardamenis
	NEW YORK – Through all of the technological innovations spurring the growth of ecommerce and mobile commerce, everything relates back to the consumer, according to panelists at Luxury Interactive 2015 on Oct. 13. Entire article

Multichannel Creativity will be the hallmark of a successful brand
By Forrest Cardamenis
	NEW YORK – As marketers try to appeal to the next generation of consumers, they need more than data, according to a New York University professor at Luxury Interactive 2015 on Oct. 13. Entire article

Mobile Facebook aggregates products and offers for dedicated shopping section
By Chantal Tode
	Facebook is testing a single location where users can easily discover, share and purchase a personalized selection of products as the race heats up to connect millennials’ time spent on social media with their shopping needs. Entire article

News briefs Van Cleef & Arpels, Valentino, Furla and David Webb – Live news
By Staff reports
	Luxury Daily's live news from Oct. 13 - Valentino strolls the streets of Rome with “Donna”; Van Cleef & Arpels examines coded lexicon for latest tome; Furla takes on Fifth Avenue in retail expansion plan; David Webb, Estée Lauder share brand connection for exclusive line. Entire article

News briefs Zegna, Europe, Karl Lagerfeld and Porsche – News briefs
By Staff reports
	Today in luxury marketing - Zegna forms joint venture with Al Tayer for Middle East; In a world of its own: European luxury; The maddening and brilliant Karl Lagerfeld; Porsche North America names Klaus Zellmer CEO. Entire article

Columns Screen-agnostic hogwash
By a Luxury Daily columnist
	I likely date myself when I say that I miss the old New York Times articles regarding etymology, written by the illustrious William Safire. I would sit on a Sunday, reading the On Language column and marvel at the history and usage of common phrases and sayings. I have recently longed for the return of the late Safire when it comes to the word “hogwash.” Why? Entire article

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