German automaker BMW and U.S. electric automaker Tesla Motors are the two top automotive brands on Twitter and in generating offline word of mouth momentum, according to Engagement Labs.
Mobile commerce transactions are expected to top $115 billion in 2015 and climb to $142 billion next year, according to a new report from Forrester Research.
Luxury Daily's live news updates from Oct. 8 - David Yurman enlivens holiday advertising with Technicolor imagery; Kering blends affinity for film, sustainability in co-produced documentary; Moschino gets squeaky clean in Fresh fragrance ad; Audi September sales grew even amid emissions scandal.
Today in luxury marketing - Zegna tailors strategy for changing Chinese market; Why does this watch cost $815K?; Valentino’s Qatari owner said to explore IPO of designer company; Aston Martin to make "meaningful" job cuts as part of turnaround plan.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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