Italian fashion label Giorgio Armani is helping consumers find the source of their inspiration and the driving force behind their actions through a digital campaign surrounding its Sì fragrance.
LVMH-owned footwear and accessories label Nicholas Kirkwood is feting its 10-year anniversary with a video game-themed capsule collection, microsite and social campaign.
Italy’s Gucci has unveiled a new retail concept at its Milanese flagship to celebrate the first collection designed by the house’s creative director, Alessandro Michele.
Revelations last week about the impending arrival of a dislike button on Facebook may have users excited, but the news also has the potential to aid brands’ advertising efforts through the collection of consumer data that can be used to improve targeting efforts.
Luxury Daily's live news from Sept. 21 - Louis Vuitton reinterprets ad effort for London exhibition; Luxury brands beckon “eat me, drink me” for Alice in Wonderland anniversary; Chivas Regal targets traveling gentlemen via $12K steamer trunk; Marchesa finds bridal couture inspiration in St. Regis hotels.
Today in luxury marketing - Weighing business impact of Europe’s immigration crisis; Is this a smarter way to play an emerging market rebound?; Swiss luxury watch industry smart enough to face down challenges; Hong Kong luxury retailers fight soaring rents.
If you know a smart woman in luxury advertising, marketing, media, retail or digital who's set to go places, please nominate her for Luxury Daily's Women to Watch 2016. Nominations accepted through Sept. 23.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
U.S. consumers now spend close to three hours each day on their mobile phones, yet they do the bulk of their online purchasing on desktop and laptop computers with larger screens and physical keyboards, making it easier to browse and type in credit card numbers than on smartphones.
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