While the lower price of luxury goods is certainly a driver for Chinese consumption abroad, brands must understand and anticipate the motivations that lie underneath the surface of purchasing.
Although many brands are focusing on pinpointing the next emerging marketplace, French jeweler Cartier is aiming to strengthen its retail footprint in Brazil through shopping center placement.
Please join us for the third annual Luxury Retail Summit: Holiday Focus 2015 Wednesday, Sept. 16 in New York featuring leading specialists and top thinkers in luxury retailing and marketing.
Footwear and accessories brand Sergio Rossi is partnering with film producer Livia Firth’s Eco-Age to become the first accessories label offering a Green Carpet Collection, a wardrobe emphasizing sustainability.
U.S. jeweler David Yurman is playing up the saccharine qualities of its limited-edition Bubblegum Pinky Rings with help from a bevy of social influencers.
British automotive and lifestyle extravaganza Salon Privé is opening its doors to the broader public for the first time in 10 years as it continues to grow in size and stature.
The digital marketing landscape is being rewritten as opposition to Flash-based digital content and ads reaches critical mass, but with the transition to HTML5 still in process, mobile-friendly formats such as native, video and social advertising could be the short-term winners.
Luxury Daily's live news from Sept. 3 - Net-A-Porter founder resigns in midst of Yoox merger; LVMH to offer inside look at houses through public event; Ritz-Carlton cleanses bodies and minds at new Reserve resort in Bali; Jaguar modernizes image in US with new retail strategy.
Today in luxury marketing - Where is the line between fashion and art?; Prada tries to renegotiate Hong Kong shop rents amid China slowdown; Vestiaire Collective eyeing global expansion; Mercedes is working on Tesla Model S fighter, R&D chief tells paper.
If you know a smart woman in luxury advertising, marketing, media, retail or digital who's set to go places, please nominate her for Luxury Daily's Women to Watch 2016. Nominations accepted through Sept. 23.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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