As luxury houses are becoming more active on social media, so are their creative directors, many of whom have established their own accounts separate from the brand, featuring a mix of personal and professional content.
Moët Hennessy Louis Vuitton is helping to train the engineers of tomorrow by participating in the Ecole Centrale Paris engineering school’s Supply Chain management chair.
Consumers are split on their willingness to download luxury brand applications, but when dispersed into generations, 72 percent of millennials are inclined to download a branded app, according to a report from The Luxury Institute.
French footwear and accessories label Christian Louboutin is looking to build awareness for its latest collection with a digital campaign centered on a personified totemic face.
Sotheby’s International Realty Canada is predicting the Greater Toronto Area will lead the country’s top real estate this spring with low lending rates and consumer demand outpacing real estate options.
Luxury Daily's live news from March 6 - Saks welcomes consumers to Puerto Rico through social campaign; Karl Lagerfeld plays iconic movie roles in “Karlywood” poster series; Chanel helps consumers get to know its lovers, muses with Rouge Coco quiz; LVMH to host charity concert with Kanye West at Fondation Louis Vuitton.
Today in luxury marketing - Alexander Wang makes his mark on Balenciaga; Dior and us; Daimler says Mercedes brand vehicle sales up 14.6pc in February; Giambattista Valli: The birth of ideas, and happy moments.
Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation.
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