NEW YORK - Brands need to stop focusing on wallet share and instead look at potential spending power to successfully find the right audience, said an executive from Wealth-X at Luxury FirstLook: Strategy 2015 on Jan. 13.
French fashion house Dior is releasing its new Capture Totale Le Sérum with a microsite that allows consumers to learn as much as possible about the product before purchasing it.
NEW YORK – When building a mobile application, it is important for designers and engineers to push each other, according to a Tumblr executive at Mobile FirstLook: Strategy 2015 Jan. 15.
Online shopping site Gilt is adding a new line of shoppable luxury items through its partnership with Luxury Link, a luxury travel Web site that provides curated hotels and guest experiences.
Private jet charter JetSuite is using its core values in a new marketing campaign that will offer insight to the morals the brand carries when striving to achieve specific goals.
Luxury Daily's live news updates from Jan. 15 - Aston Martin continues Asian market focus in Seoul; Net-A-Porter, currency rates aid Richemont trading for Q3; Louis Vuitton retells serialized ad campaign for spring/summer 2015; Chloé generates interest in new fragrance via social giveaway.
Today in luxury marketing - Billionaire pawns Plaza Hotel for bail; CFDA unveils plans for Fashion Calendar; From watchmakers to ski resorts, Swiss firms hammered by franc surge; LVMH and Simoëns part ways.
Every smart home solution, from Samsung to Belkin to Whirlpool, is a constellation of nannycams and ovens and lighting and door locks, et al, revolving around a smartphone app at the center for control and monitoring.
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