Luxury Daily, December 31, 2014 – Louis Vuitton is 2014 Luxury Marketer of the Year

December 31, 2014

Today's headlines

Louis Vuitton is 2014 Luxury Marketer of the Year
Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Hunton Powerboats
Top 10 luxury brand digital campaigns of 2014
Luxury brands must understand consumer spending levels
BMW uses YouTube ads to reach video enthusiasts
Pinterest’s Promoted Pins aim high in 2015
Net-A-Porter, Moynat, Tiffany and Trump – Live news
YouTube, Qatar, Burberry and China – News briefs
Luxury Daily will not publish Thursday, Jan. 1
Inviting opinion pieces on luxury marketing
Optimizing the mobile app for future mcommerce success

Multichannel Louis Vuitton is 2014 Luxury Marketer of the Year
By Sarah Jones
	French leather goods maker Louis Vuitton is Luxury Daily’s 2014 Luxury Marketer of the Year for its seamless transition to new creative director Nicolas Ghesquiere’s vision. Entire article

Advertising Luxury FirstLook 2015 New York Jan. 13: Four Seasons, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Hunton Powerboats
By Staff reports
	Registration is open for the third annual Luxury FirstLook: Strategy 2015 conference Tuesday, Jan. 13 featuring speakers from the Four Seasons Hotels and Resorts, Buccellati, Baume & Mercier, Christie’s, Lancome, Douglas Elliman, Twitter, Hunton Powerboats, SANDOW, Luxury Portfolio, Sleuth and The Luxury Institute. Entire article

Multichannel Top 10 luxury brand digital campaigns of 2014
By Nancy Buckley
	Luxury brands infused digital campaigns into their marketing initiatives this year that led to more interaction between brands and their consumers. Entire article

Research Luxury brands must understand consumer spending levels
By Nancy Buckley
	When it comes to luxury products, 73 percent of luxury consumers consider quality to be the most important attribute, according to a study by the Luxury Institute and Epsilon. Entire article

Internet BMW uses YouTube ads to reach video enthusiasts
By Nancy Buckley
	German automaker BMW is reaching out to consumers during its holiday sales events with advertisements on YouTube’s desktop site, mobile site and mobile application. Entire article

Mobile Pinterest’s Promoted Pins aim high in 2015
By Staff reports
	Beginning Jan. 1, all marketers will have access to Pinterest’s Promoted Pins, an offering that has been in beta for the past several months, with the expansion including new brand ad formats for more advanced targeting. Entire article

News briefs Net-A-Porter, Moynat, Tiffany and Trump – Live news
By Staff reports
	Luxury Daily's live news from Dec. 30 - Net-A-Porter promotes skiwear with branded lift; Moynat celebrates 165th anniversary with Hong Kong boutique; Tiffany highlights leather goods via Instagram; Trump helps Miami guests work on their golf game. Entire article

News briefs YouTube, Qatar, Burberry and China – News briefs
By Staff reports
	Today in luxury marketing - Luxury brands' missed opportunity: YouTube; Qatar's new airport offers luxury hub; Burberry opening store in Miami's Design District; Foreign automakers taken to task in China over dealers' bloated inventories. Entire article

Editorial calendar Luxury Daily will not publish Thursday, Jan. 1
By Staff reports
	Luxury Daily will not publish on Thursday, Jan. 1 in observance of New Year’s Day. We will resume publication on Friday, Jan. 2. Entire article

Columns Inviting opinion pieces on luxury marketing
By Mickey Alam Khan
	Luxury Daily is inviting opinion pieces on luxury advertising, marketing, media and retail issues that affect marketers as they run multichannel programs for branding as well as customer acquisition, retention and reactivation. Entire article

Columns Optimizing the mobile app for future mcommerce success
By a Luxury Daily columnist
	It is important to note that your mobile sales boost is most likely to come from consumers who have already shopped with you, either in your physical store or via your application. Entire article

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