Luxury Daily, November 11, 2014 – Brands look to Q4 for revenue uptick: Wealth-X

November 11, 2014

Today's headlines

Research Brands look to Q4 for revenue uptick: Wealth-X
By Nancy Buckley
	Data collected from consumers is essential for engaging and maintaining relationships with ultra-high-net-worth clients, according to a new study by Wealth-X. Entire article

Internet Mulberry holiday campaign boasts competitive edge in gift giving
By Sarah Jones
	British leather goods maker Mulberry is inspiring competitive gifting with its holiday campaign, #winChristmas. Entire article

Research Better retail experiences depend on technology integration: report
By Nancy Buckley
	Consumers are extremely connected through many different digital touchpoints and it is up to retailers to use these opportunities to connect with their clients, according to a new report from IDC. Entire article

Internet Storytelling success requires the right partners
By Sarah Jones
	NEW YORK - With the proliferation of digital video and changes to social media platforms, it can be difficult for a brand to stand out in the landscape, according to panelists in the “Brands and Master Storytellers” session at ad:tech New York. Entire article

Advertising Bentley continues to build anticipation for SUV with teasers
By Nancy Buckley
	British automaker Bentley Motors is keeping its consumers intrigued with another teaser for its new SUV. Entire article

Internet Matouk spurs customer creativity with bed linen visualizer
By Sarah Jones
	U.S. linen maker Matouk is helping consumers visualize their “perfect bed” with its first online configurator. Entire article

Live news Montblanc, Lamborghini, Peninsula Hotels and Maserati – Live news
By Staff reports
	Luxury Daily's live news from Nov. 10 - Montblanc honors Berlin Wall collapse with anniversary pen; Lamborghini demonstrates the mechanics of hybrid vehicle; Peninsula Tokyo adds Tesla to hotel fleet; Maserati brings centennial to Miami. Entire article

News briefs Luxury shares, Asia, Alibaba and counterfeits – News briefs
By Staff reports
	Today in luxury marketing: Luxury shares at bargain-basement prices: HSBC; Execs in Asian luxury hotels fall prey to cyber espionage: study; Alibaba's first hour singles day sales: $2B; How to spot a forgery. Entire article

Columns Days of mass-marketing winding down
By a Luxury Daily columnist
	We are now in the “all about me” era in which well-informed and proactive customers demand personalization from brands across all touch-points. Entire article

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