Physical and digital campaigns can no longer be separate, but must instead be intertwined to attract the attention of consumers on multiple platforms, according to a session Nov. 5 at ad:tech New York 2014.
British jeweler Astley Clarke is telling a craftsmanship narrative from a technology perspective to underscore how a modern luxury brand finds success.
British automaker Land Rover is teaming up with the British gunsmith Holland & Holland to bring consumers a vehicle that draws upon the ventures of both brands.
The mix of platforms a brand invests in changes depending on the target demographic, but traditional platforms still provide a strong foundation, according to a new report by the Shullman Research Center.
Luxury advertisers such as Christian Dior and Chanel promoted personal care lines in the November issue of Tatler to address the cover story’s theme of “Rebel Beauty.”
Luxury Daily's live news from Nov. 7 - Richemont H1 profits down 23pc; Schiaparelli confirms Marco Zanini’s departure; Tiffany celebrates modern image with gallery installation; Printemps opens Christmas campaign with help from Burberry Brits.
Today in luxury marketing - Perfect storm closes in on luxury goods sector; Waldorf sale to Chinese risks review over spying concerns; Estée Lauder snaps up third luxury brand in a month; Millionaire bargain hunters swoop on London’s flatlining luxury real estate.
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