Luxury Daily, November 3, 2014 – Ralph Lauren uses interactive windows to launch line at Harrods

November 3, 2014

Today's headlines

Mobile Ralph Lauren uses interactive windows to launch line at Harrods
By Sarah Jones
	British department store Harrods is helping U.S. fashion label Ralph Lauren gain attention for its first Polo line for women with a mobile-enhanced window display. Entire article

Internet Chloé creates ecommerce link with handbag feature
By Sarah Jones
	French apparel and accessories house Chloé is helping consumers choose the right handbag by assigning personalities to each style. Entire article

Commerce Jaguar brings engine production in-house
By Joe McCarthy
	Jaguar Land Rover is continuing to bolster its supply chain with a new engine manufacturing plant in Britain. Entire article

Q&A Wrap & Send prioritizes packaging to deliver on standard
By Sarah Jones
	Feeling pressure from major ecommerce players such as Amazon, retailers are putting more focus on their shipping services, rolling out expedited options to compete. Entire article

Print Luxury Collection crafts recipe book, five spices for holiday season
By Joe McCarthy
	Starwood Hotels and Resorts’ Luxury Collection is highlighting culinary secrets from around the world in a book of recipes with luxury publisher Assouline. Entire article

Commerce Porsche elevates exclusivity of Panamera series
By Joe McCarthy
	German automaker Porsche is introducing an exclusive version of its Panamera line to attract loyalists. Entire article

Blog Top 5 brand moments from last week
By Joe McCarthy
	The first attendees walked into the cloud of glass and fans asked Nordstrom anything. Entire article

News briefs Brikk, Vogue Italia, Estée Lauder and Fortnum & Mason – Live news
By Staff reports
	Luxury Daily's live news from Oct. 31 - Brikk creates limited edition gold Nikon camera; Vogue Italia and Pepsi find emerging talents; Estée Lauder adds Rodin olio lusso to beauty line; Fortnum & Mason celebrate Christmas with in-store activities. Entire article

News briefs Dolce & Gabbana, Diane von Furstenberg, Lexus and boat shows – News briefs
By Staff reports
	Today in luxury marketing - Dolce & Gabbana celebrates 10-year collaboration with Italian soccer team; Diane von Furstenberg raising California profile; The Lexus 450h is the mom jeans of luxury crossovers; Boat show a great place to find luxury homebuyers. Entire article

Columns How to help big brands navigate the new media frontier
By a Luxury Daily columnist
	In the past, brands and agencies have shied away from mobile advertising. It was too new, too unexplored, or too confusing. Even now, some brands simply do not know how to monetize these new media channels. Entire article

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