Many brands have resorted to blitzing consumers with content in the misguided belief that abundance equals efficacy, according to a new report by L2 and Demandware.
British department store chain Selfridges is celebrating the big-screen debut of children’s book character Paddington Bear with an in-store exhibit and online content.
LVMH-owned Champagne brand Veuve Clicquot is showing the versatility of its beverage by looking beyond celebrations commonly associated with the bubbly spirit.
British automaker Jaguar Land Rover is introducing a work placement program that aims to find employment for wounded, injured and sick service members.
Luxury advertisers such as Gucci and Chanel targeted aspirational readers’ attention by promoting entry-level product ranges in the November issue of Condé Nast's Vogue.
Luxury Daily's live news from Oct. 27 - BMW welcomes trophy winner to Munich plant; Mandarin Oriental Las Vegas creates event space; Tom Ford creates kids’ collection; Dior brings back Marion Cotillard for new Lady Dior campaign.
Today in luxury marketing - Condé Nast reshuffles digital group, to be headed by video exec Fred Santarpia; Bloomingdale's devotes windows to Montblanc Extreme; At London’s Design Museum, Women Fashion Power; Behind Zegna’s big bet on film.
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