U.S. fashion label Michael Kors' Jet Set collection campaign in Shanghai offers some tactics that luxury brands looking to gain recognition in China should consider leveraging, according to a new report by Resonance China.
British footwear label Jimmy Choo is now offering a made-to-measure service that is available via in-store pick-up at nine of its boutiques in North America.
Luxury advertisers looked to Condé Nast-owned Vogue’s October issue to show that their offerings extend beyond the fashions seen in the September edition of the publication.
Luxury Daily's live news from Oct. 22 - Luxury Institute creates process for brand growth; Magellan Jets opens office in Orlando; Starwood renews partnership with Mercedes Formula One Team; Lalique designs writing utensils with Caran d’Ache.
Today in luxury marketing - General dynamics tops profit estimates on luxury jets; The Asian luxury market is stumbling; Daimler sells its 4pc stake in Tesla; Inside Instagram's secret barter economy influencers swap photos for helicopter rides and Champagne.
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