A new report by ContactLab and Exane BNP Paribas identifies Burberry as the only luxury brand fully committed to a digital future because of its cross-channel convenience and embrace of shops on marketplaces such as Tmall and Amazon.
Department store chain Lane Crawford is commemorating the one-year anniversary of its mainland China flagship in Shanghai with a playful arcade-themed storewide campaign.
Real estate analytics Web site Urban Digs is looking to solve the traditional disorder of New York's real estate market with coherent, real-time and hyper-local information.
Luxury Daily's live news from Oct. 10 - Apple Watch on cover of Vogue China sparks concern; Aston Martin reaches new social media heights; Ritz-Carlton offers reward members exclusive opportunity; Harrods presents behind-the-scenes video series with British designers.
Today in luxury marketing - Luxury brands like Cartier, Armani, Diesel and others use WhatsApp to promote products in India; Why it matters that Michelle Obama finally wore Oscar de la Renta; IWC hosts London gala to fete new Portofino watch; Mercedes takes C400 to another level with inner coddling.
With the maturity of mobile as an advertising platform in audience time, media spend and technical capabilities, it is incumbent on brands to refine their mobile campaign optimization criteria to keep pace with the evolving mobile ecosystem.
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