Mobile
April 6, 2011
By Elizabeth Zelesny
Luxury Swiss watchmaker Zenith is taking its digital marketing strategy to the next level by incorporating mobile augmented reality in its iPhone application showcasing the brand's watch collections.
{"ct":"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","iv":"0a2f260634db8e084eaa52dedb9c69ff","s":"5b8d6e77a1288646"}
Share your thoughts. Click here